JENNY ARENA

Why SCAD: High-Impact Admissions Landing Page
Director of Content Strategy | SCAD | August 2025

Overview:
SCAD needed a single, high-impact page to showcase its superlatives—a destination admissions staff could share with prospects to quickly convey why SCAD stands apart. The goal was to create a polished, engaging experience that generated excitement and highlighted the university’s unique value proposition.

Role: Lead Content Designer & Cross-Functional Direction

Responsibilities:

• Defined content hierarchy and sourced media assets to shape the page’s narrative flow
• Directed editorial, design, and development teams to deliver a cohesive experience
• Championed and realized innovative interaction patterns, expanding the team’s digital toolkit
• Facilitated stakeholder alignment from ideation through launch
• Mentored a junior content strategist, strengthening team expertise
• Post-launch, continue to work with designed and development to make iterative UX improvements

Impact:

• Equipped admissions with a compelling, shareable resource for prospects
  Elevated brand storytelling by consolidating SCAD’s differentiators in one destination
• Introduced interaction models later adopted across additional SCAD web projects